What do customers really want..? Is the web now dead..?!

I'm discussing on Thursday at the NEC as part of a panel at IRX (Internet Retailing Expo) the topic: "what customers want?" And it's had me thinking...

We all know data wise what customers (for retail) want, countless surveys and research articles have shown its:

• Cheapest price.
• Best quality.
• "Free" shipping.
• Loyalty bonuses.
• As convenient as possible.

But.. What do they *really* want..? I think and this is where I'm focusing is that it's actually a subtle play on the last one of these - "convenient"...

Bash on Windows

Sometimes as a Windows user, and particularly a Windows 10 user you can feel a bit out of place within the developer/engineer community. Years ago when Mac's were actually trendy to have, most people developed on Windows and had a a bit of a sneer about anyone who used a Mac.. There was also always the set of people who were the other extreme with a Gnome or KDE linux desktop but those were rare. And, currently Elementary is the latest trendy OS to be different with...

Now I work in a trendy office fully of trendy people all with shiny silver Mac laptops, there is a debate as to if an Air or a Macbook is the best choice - and the new Macbook is very close to an Air to blend the line between them and I myself am one of only a couple of Windows hold-outs left. I have my Dell XPS 13 laptop which weighs less than an Air, has a 4K touch screen and is more powerful than most Mac's - so I smile smuggly at them whilst thinking that I am in fact already on the next trend wave and ahead of the curve of a switch back to developing on Windows. And maybe this is getting a step closer to reality...